THE STORY BEHIND UA & TURNIPSTYLE

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JACK ADAMS
CB13 SMUGGLER
FT GRUNT BOXER
OAP TV


Under Armour Screen Shot

THE STORY BEHIND UA & TURNIPSTYLE

FOR IMMEDIATE RELEASE: Toronto, CANADA 

At one point TURNIPSTYLE had an affiliate relationship with UA, where we made a percentage off the confirmed sales we referred to UA.

As Editor I used these links in reviews or any other posts that included UA products as well as used provided banners in our ad rotations; all as a means to create some revenue that would help cover our expenses.

I reached out to my affiliate contact at UA, I don’t remember who it was, and asked about getting a different size of banner that I could use on my site.

I also asked who I could contact at UA for a possible sponsorship for TEAM TURNIPSTYLE as we were entering into the Toronto Pride and Remembrance Run for the first time.

The response I received back was; “[We] were not their kind of people and did not represent or reach the kind of people UA wanted wearing their clothes.”

This could be because we are an online magazine run by a homosexual and has a target audience of mainly gay, bisexual, transgendered and queer men.

It could be because we are body positive and don’t expect or require our audience to have a certain prescribed body type, for them to wear any gear of their choice.

It could be because we are sex positive and celebrate ours and our audience’s sexuality and sexual energy.

It could be anything else. I didn’t ask for clarification. I found the email insulting enough and I immediately changed our affiliate links to point elsewhere, deleted all stories and reviews that pertained to UA, as well as discontinued the banners from UA in our rotation.

I really didn’t think it mattered why. The choice of words spoke volumes to me.

It is also important to point out this happened years before Trump was even a blimp on the world’s radar as anything other than a combover, so this had nothing to do with the President of UA speaking out in support of Trump in the role he is now.

This statement has been released to clarfiy points that were brought up in a Twitter conversation where the following accounts were tagged; @RuffsStuffBlog, @UnderArmour, @DerekGaugeXXX and @turnipstyle.

The conversation was about the release of new pride gear from Under Armour when @DerekGaugeXXX brought up that @turnipstyle had met with some obstacles in the pursuit of a closer professional relationship with Under Armour.

I felt it was important to take the time, to use more than a Twitter response limited to a number of characters, to share again what had happened to lead TURNIPSTYLE to dissolve any ties to Under Armour.

Any questions can be sent via our contact page.

turnipHed
Chief Editor TURNIPSTYLE
Producer THE VOICE OF TURNIPSTYLE

PRIDE T-SHIRT

Consider buying a t-shirt from the TURNIP TEEZ PRIDE 2018 COLLECTION. $2 from the sale of each t-shirt goes to the Pride & Remembrance Run. Alternatively you can donate here.

DID YOU KNOW????

95% of the items that we review, we pay for ourselves. Regardless, sometimes things don't go the way we plan them to go and when that happens we clean up the items really good and then put them up for sale in our shop at a deep discount for you to grab for yourself.

If you don't see anything there and would like to support us directly feel free to make a donation. We would love it! Another way to support us would be to visit and shop at our friends below.

JACK ADAMS
CB13 SMUGGLER
FT GRUNT BOXER
OAP TV


About turnipHed

turnipHed

turnipHed is the Chief Editor at TURNIPSTYLE, Presenter & Producer of THE VOICE OF TURNIPSTYLE. The lifestyle magazine and podcast for [GBTQ+] Men.

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