FOR IMMEDIATE RELEASE: Toronto, CANADA
At one point TURNIPSTYLE had an affiliate relationship with UA, where we made a percentage off the confirmed sales we referred to UA.
As Editor I used these links in reviews or any other posts that included UA products as well as used provided banners in our ad rotations; all as a means to create some revenue that would help cover our expenses.
I reached out to my affiliate contact at UA, I don’t remember who it was, and asked about getting a different size of banner that I could use on my site.
I also asked who I could contact at UA for a possible sponsorship for TEAM TURNIPSTYLE as we were entering into the Toronto Pride and Remembrance Run for the first time.
The response I received back was; “[We] were not their kind of people and did not represent or reach the kind of people UA wanted wearing their clothes.”
This could be because we are an online magazine run by a homosexual and has a target audience of mainly gay, bisexual, transgendered and queer men.
It could be because we are body positive and don’t expect or require our audience to have a certain prescribed body type, for them to wear any gear of their choice.
It could be because we are sex positive and celebrate ours and our audience’s sexuality and sexual energy.
It could be anything else. I didn’t ask for clarification. I found the email insulting enough and I immediately changed our affiliate links to point elsewhere, deleted all stories and reviews that pertained to UA, as well as discontinued the banners from UA in our rotation.
I really didn’t think it mattered why. The choice of words spoke volumes to me.
It is also important to point out this happened years before Trump was even a blimp on the world’s radar as anything other than a combover, so this had nothing to do with the President of UA speaking out in support of Trump in the role he is now.