Brentwood Associates, a private equity investment firm, has made a significant investment in SAXX Underwear, an original producer of internal mesh panel underwear, headquartered in Vancouver, Canada. The company supports existing management team, plans substantial investments to support growth initiatives.
With its unique design solutions tailored to support an active lifestyle, SAXX has become one of the fastest growing premium men’s underwear brands in North America. The company is led by CEO, Tim Bartels, whose prior experience with such companies as Columbia Sportswear, Keen, DC Shoes, and Nike, provides a strong foundation for his leadership in driving growth.
The company was acquired in 2010 by a group of private investors, who will collectively remain the majority shareholder following this transaction. In partnership with Brentwood, SAXX plans to broaden its product portfolio, enhance its digital presence, and expand its international distribution.
“With a nearly US$ 50 million cash infusion from Brentwood, we are eager to build upon SAXX’s strong foundation and continue to fuel our core growth strategies, ultimately providing greater value and variety for our customers. Our new product pipeline is robust, and the support and enthusiasm from our customers has never been higher,” said Tim Bartels.
Innovation and growth
Founded by an athlete and avid outdoorsman, SAXX says its authentic mission is to revolutionise the core staple of every wardrobe. By offering a differentiated product with a unique design and patented technology, SAXX has created a compelling lifestyle brand.
The company’s products are made from the high quality functional fabrics to address the specific needs of each customer, ranging from everyday lifestyle pieces to high performance gear. With market-leading customer satisfaction, driven by exceptional product comfort and fit, SAXX believes it is well poised to continue its successful track record of revenue growth, which has exceeded 75% annually since 2012.
“As one of the fastest growing brands in our space, we are excited to partner with the Brentwood team to continue that momentum. Their track record of success in the consumer space and extensive experience partnering with multi-channel brands will be a great asset as we extend our leadership position in the market,” commented Tim Bartels.
Support and investment
“SAXX fits perfectly with our strategy of investing in growing, lifestyle brands that foster consistently high customer loyalty, while delivering strong, profitable growth,” commented Eric Reiter, partner at Brentwood.
“We will continue to support the company in such areas as product innovation, targeted print and digital marketing, and operational excellence across its global distribution and fulfilment platform. We look forward to working with Tim and his leadership team to build upon their tremendous success and the impeccable reputation they have established within their core market.”
SAXX is the ninth investment by Brentwood Associates’ latest fund, Brentwood Associates Private Equity V, L.P., which held a final close in December of 2014. Other current and prior apparel investments include Allen Edmonds, Ariat International, Filson, J.McLaughlin, Soft Surroundings, and Sundance Catalog.