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Guy Richie is back making promo videos for David Beckham’s H+M range of. His latest advert appears to be loosely based on the 1992 Tarsem Singh advert for Levi jeans, which followed a handsome young man stripping to his jeans as he cut across the back gardens of American suburbia; which in turn was influenced by the previous 1968 film ‘The Swimmer’ featuring Burt Lancaster.
In this case Richie has completely removed the jeans from the equation and adds Mr Beckham (the envy of str8 men and the popular fantasy of gays) in one of his range of H+M boxers. In one sequence Mr Richie thoughtfully places his camera squarely in front of our footballing hero’s groin as he sprints towards it – for a couple of delicious seconds you can watch the Beckham love spuds jiggle….. (00:36 – 00:38). A compulsory pool sequence gets him nice and wet but is shot from a side view. But panic not, you do get to see David in wetalthough only for a ‘brief’ second as he emerges at the other end of the pool.
Oh to be a passenger on that tourist bus.